Alexei Orlov’s MTM creates with various assistance stages, focusing on both worldwide and neighborhood clients and competitors. It also focuses on professional brand activation and marketing strategies targeting various aspects of the dynamic business industry. Besides, companies are increasingly moving to electronic document management, leading to numerous changes in the field. Alexei Orlov comes up with various leadership aspects to deal with the changes that are coming into the market recently.

In any business model lies a lot of aspects and relations of product selling target achieving and generating leads such as;

• B2B (business to business) – This is a relationship between legal entities. Companies interact with each other, enter into sales, supply, services, and more. Online platforms and interactive databases are used for the interaction of contractors.
• B2C (business to consumer) – According to the business research and knowledge of Alexei Orlov, B2C is the most important aspect of any business house. This, making it strongly implies that the business foundation is strong. In this case, legal entities sell goods and services to individuals. Simply put, it is retail with the use of online resources – online stores, various electronic services, and banks.
• B2G (business to government) – It is business for the government. Participants in the relationship are commercial organizations and government agencies – government, local government, and utilities. This industry provides for tenders and public procurement, which in Ukraine are carried out through the Prozorro system.
• G2C (government to citizens) – E-government ensures the availability of public information to the people. With the help of online services, there is communication between government agencies and people, payment of taxes, fines, issuance of permits. This industry is not entirely commercial.
• C2C (consumer to consumer) – This type of e-commerce involves relationships between individuals. Generally, people tend to ignore this aspect. But, that should not be the case as it works as the review system of online marketing. Products and services with good reviews are automatically bought by new clients, expanding the business reach.

Managing all of these together is an important skill that any business leader needs to be acquainted with. Orlov’s business strategies, brand activation, and communication skills help in expanding the business and reaching out to new clients around the globe. They also teach us to participate in topics of career growth and capital building. Following Otlov’s footsteps, any individual can embellish in their business journey, and achieve the gates to their dream business.