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Ronn Torossian is the founder and CEO of 5W public relations, one of the largest independent public relations companies in the United States. Since the 5WPR Foundation in 2003, he has led the growth of the company, supervising more than 200 professionals at the company’s headquarters in Midtown Manhattan. With customers covering the company, technology, consumers and crisis, in addition to the capacities of digital marketing and public affairs, the 5WPR is regularly recognized as an industry leader and has been named “Public Relations Agency of the year “by the American Business Awards several times.

Public Relations Rules From Ronn Torossian

Throughout his career, Ronn Torossian has worked with some of the most visible companies, brands and organizations in the world. His strategic and ingenious approach has been recognized by numerous prizes, in particular by being appointed the entrepreneur of the year of the American Business Awards 2020, the American Business Awards PR of the year, twice as much, a semi-finalist Ernst & Young Entrepreneur of the Year, the most influential New Yorker in Metropolitan magazine, a professional in the 2020 crisis by Business Insider, and a recipient of Crain’s New York 2021 the most notable in Marketing & PR.

Torossian is known as one of the country’s main experts in crisis communications, and is called upon to advise blue companies, the main business leaders and entrepreneurs in the United States and in the world. Torossian gave conferences on Crisis pr to the Harvard Business School, appears regularly on CNN & CNBC, is a contributor columnist for Forbes and the New York Observer, and is the author of two editions of his book, “for immediate: Shape Minds, Build Brands, and deliver results with revolutionary public relations “, which is a bestseller in industry.

Provide information on prospects

Information marketing is a notable marketing strategy. This involves giving information to the public on a product or service. Giving information on a product is to give correct information on a product or service to the public by building precious content on this subject.

The use of a combination of all marketing channels leads to a solid Ronn Torossian information marketing strategy. Channels can also include blog articles and podcasts, social media and emails. Then, the company should start by creating an appearance of 1% as the target audience most similar to the data source. If the advertising campaign generates positive results, companies can then create a new campaign to experiment with a target audience by 2% or 3% target, to further increase their scope.