Content for displays must be presented in a way that helps make them attention-grabbing and informative. Utilizing a digital signage board can significantly enhance this by providing dynamic and engaging visual content that captures the audience’s interest.
Keep It Simple
When it comes to show content, simplicity is the best. Clear headlines, short sentences and bulleted points get your message across quickly. Keep your content concise-think about one main idea per screen to prevent clutter and make information more digestible.
Use Motion and Animation
Adding motion and animating can bring your content to life more. Small animations, like a change of text or moving visuals can help your screen look more lively and intriguing. That being said, using animations correctly is definitely a thing you should consider for anything conveyed in your content! Note that sticking to one type of an animation would do the trick.
Prioritize Readability
Display content needs to be truly readable. Use a large, readable font and make sure the contrast between the text and background is strong. Video content tends to look messy if there are too many different fonts or styles. Use nice fonts, clean font and maintain consistent text hierarchy!
Include an Obvious CTA
Whether you want your CTA to lead viewers to your site, a shopping cart or an event sign-up sheet, is sure it stands out and is clearly articulated. Opt for action Taking language Talk about time, encourage an immediate reaction.
When creating content for digital displays that captures the attention of your viewers, consider knowing who you are speaking to, keeping it simple and clear, using top-notch visuals and stunning animation. When utilizing a digital signage board, focusing on readability in high traffic areas is crucial—text sizes matter. Additionally, including prompts or calls-to-action for next steps can significantly enhance engagement. Making sure to do these three things will help you create content that effectively conveys your message in a way that really sticks with the viewer.
