Business Instagram accounts are the lifeblood of any company or brand. A well-managed Instagram account builds a base of potential customers interested in a product, service, or lifestyle. Sharing valuable information, informing followers about the latest news and events, and holding giveaways to attract new customers — are just some ways to take advantage of your business Instagram account as said by Ronn Torossian.
To build an adequate Business Instagram account, you need to do three things: find engagement opportunities with users, develop a marketing strategy for your visual content and leverage the power of geotags.
When posting content, ask yourself how you can make it engaging for your followers. Is it a new product release? Then show the product in action among happy customers. Is it an announcement of a new office location? Then take pictures of the opening party and include shots of staff members interacting with each other and posing with clients.
In addition to interacting with existing followers, search Instagram for people interested in your industry, niche, or lifestyle and interact with them. Follow their posts to see what they like seeing on Instagram, what kinds of photos they make and what comments get the most attention. Then follow those accounts and interact with them by liking and commenting.
Build interest by interacting with followers. Ask questions, provide information, get involved in conversations, and be friendly and valuable to the community. People will start to return the favor in their posts by sharing related content on their accounts. This is a great way to develop your audience for your business Instagram account by building a network of followers who will be interested in what you offer and possibly making new customers through sharing content.
Business Instagram account plays an essential role in attracting new customers. Make sure your content reflects your company or brand values and your industry. If you have a product or service designed to appeal to young professionals, you don’t want to post photos of infants or images of people in yoga poses.
To increase the visibility of your business Instagram account and increase the likelihood of followers engaging with posts, consider geotagging your photos. This means adding geotags that will tell where your location is: country, state/province, and city name. This can be done by going into the mobile photo editor, selecting an image, and tapping on the down arrow at the top of the screen.
Business Instagram account is an essential social media account for brands of all sizes. A well-managed business Instagram account will significantly increase your online presence, build a community of followers interested in your products and services, help you reach new customers, and attract new business leads.