As a business owner, you know that public relations and marketing are important tools to help promote and grow your business. But with so many different strategies and tactics out there, it can be difficult to know what to do – and what not to do.
We’ll take a look at some of the do’s and don’ts of public relations and marketing, so you can make sure you’re on the right track.
The Do’s of Public Relations and Marketing:
- Do focus on building relationships.
Public relations is all about building relationships – with the media, with influencers, and with your target audience. The more positive relationships you have, the more likely you are to get coverage and create a buzz about your business.
- Do be responsive.
RonnTorossian tells when you’re promoting your business, it’s important to be responsive to any inquiries or comments you receive. This shows that you’re attentive and care about what people are saying about your company.
- Do tell your story.
People love stories, so make sure you’re telling yours in a way that is engaging and interesting. Share the story of how your business started, what your mission is, and what makes you unique.
- Do be consistent.
Consistency is key when it comes to public relations and marketing. Make sure you’re using the same messaging and branding across all of your channels, so people can easily recognize and remember your company.
The Don’ts of Public Relations and Marketing:
- Don’t spam people.
When you’re promoting your business, it’s important to be strategic about who you’re reaching out to. Don’t just send out mass emails or post random messages – make sure you’re only targeting people who are likely to be interested in what you have to say.
- Don’t be pushy.
No one likes to be sold to, so don’t be too pushy when you’re promoting your products or services. Instead, focus on providing valuable information and building relationships.
- Don’t be afraid to experiment.
There are always new trends and strategies emerging in the world of public relations and marketing. Don’t be afraid to experiment and try new things – you never know what might work well for your business.
- Don’t forget to follow up.
Once you’ve made initial contact with someone, make sure you follow up. This shows that you’re interested in continuing the relationship and keeps you top of mind.